Your marketing drove them to your website, but there are no conversions to sales. No one has booked a service, purchaed a product, or reaches out for more information about your business and services. Sometimes this occurs because your website detoured the connection with the client. Here are 7 reasons why people say they disconnect from businesses due to their websites…
#1- Too many Pop Up and Ads…hey people are in a rush. They don’t want pop ups in their face when they visit your site. They are on your site to see you and your business. Limit these Ads by any means necessary!
#2- Too much data/text…the average person wants to receive the information they are looking for within 3 to 5 seconds. When you bombard your site with lots of words it overwhelms the customer. Less is more in this case.
#3-No way to contact…now the client/customer wants to contact you and there is no contact information. No phone, email, or even chat box to communicate with the business. How can your customer contact you if you make it impossible?
#4- Poor Design…we are in 2019 where every second we are seeking new visuals to grab our attention. Websites should be designed with that in mind. Graphics, size of text, color of text, ease of navigation..all these things go into the design and it design could be the very barrier between you and you next customer.
#5- No About Section…when clients and customers visit your site they want to learn more about you. Many people review the About Us section on websites before they consider building a relationship with a business. Ensure you make it a point to share what it is about your brand or business that makes you unique!
#6- Spelling and Grammar…actually mistkes are so cmmon that they are often overlooked. If your website has repeated spelling and grammar issues your customer may disconnect, resultng in loss of conversion…have someone look over your website to give yourself another look or 2. (Did you catch the mistakes, there are 3 in this tip) to prove the point
#7- Not Mobile Friendly…come on…its 2019 your website has to be mobile friendly. Everyone literally works from a phone. Find a website host that has this availability and do it today, your conversion depends on it!
*These 7 tips will increase your conversions when properly partnered with measured marketing goals.