It takes a lot to build a business. Some might even say it takes blood, sweat, and tears—and a little of our sanity. We all want our business to succeed and will do almost anything to make sure that happens.
The mistake we make, however, is overlooking one crucial aspect of being a successful business owner. Cybersecurity.
It’s in our everyday lives whether we own a business or not. It sneaks up on us when we’re unaware, and sometimes even when we are aware.
We sometimes see it discussed on the news or online, and it distresses us until we go numb and deny its importance. Yet the reminder comes to us when we open our phones, log into social media, check our bank accounts, view our content managers, file our taxes, or shop online. It even comes to us when we travel, especially when we travel. It’s everywhere.
When we hear yet another news story about a data breach, about x million credit card information or personal information being taken and used for identity theft, we feel that sense of dread and fear all over again—and that need to dismiss or deny its importance. It’s better if we don’t think about it, we tell ourselves.
But we should think about it. Cybersecurity is just as important to our business as marketing or building capital, perhaps even more so. Moreover, it’s part of the very definition of having the right mindset and an effective business strategy.
Sure it can feel overwhelming, confusing, or even tedious or boring, like accounting and managing finances can often feel. But like accounting and managing financing, cybersecurity is absolutely necessary.
Cybersecurity can determine whether or not your hard earned money and social business profiles stay safe, secure, and in your control. It can determine whether your very identity remains yours.
Cybersecurity is necessary if you want less headache overall and have the knowledge to better flow through the ever expanding digital world.
But like most things we know we need to do, we put it off or tell ourselves that it won’t happen to us.
The importance of knowing cybersecurity and practicing it only seems real when hundreds and thousands of dollars are disappearing from your bank account, when you’re locked out of your business platforms and can’t operate correctly.
When your communication is down between clients and staff. When you suddenly become afraid of doing everyday business tasks and you have to spend MONTHS, money, and time you didn’t plan on spending to fix a problem that probably could have been avoided if you had you *just* known about cybersecurity.
Yes, this is a true story that many small businesses owners have and have told me.
Okay…infomercial is cut. Knowing about cybersecurity isn’t enough. You have to implement it and understand what to do and who to contact when something happens.
Because let’s face it, this is real life and there isn’t a magic wand. “Something” will most likely happen but what we need to know as business owners (and families!) is what to do to stop it by all means and how to combat it quickly. That’s the real life magic wand.
If I had your curiosity piqued until now, I think it’s a perfect moment for us to meet virtually via a free webinar next week. I hope to see you there and let’s combat this “something” together. And don’t worry, you don’t have to be tech savvy or digitally savvy to protect yourself. You just need that determination to want the skill that will put you ahead of most and enhance the security of your business and life.
Imagine if you were a cybersecurity savvy business owner…would that stop you from being the 60% of small businesses that tank because of a cybersecurity incident?
Tuesday, 14 May @ 7:00 PM EDT
Tuesday, 21 May @ 8:00 PM EDT
FREE Security Tips: https://bit.ly/2VR9ToM