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Re: Book Feature “Shift the Narrative,” by Russell Redenbaugh



Russell Redenbaugh  wrote Shift the Narrative

Russell Redenbaugh wrote Shift the Narrative because he came to realize that there’s a very low rate of return on being a victim. He was offered the chance to be a victim at a young age — blind at 16 with most of his fingers blown off after the homemade rocket he was building exploded in his face.
“Most of us think that our circumstances produce our narratives, but it is our narratives that produce our circumstances.” Russell Redenbaugh

Despite a prolonged purgatory of some 30 surgeries he was plunged into a life of darkness and disability. He was told he was destined to the shame of ‘welfare, unemployment and dependency’.

This was a defining moment in Russell’s life in many ways. Perhaps the most transformational moment was his declaration that he would not be a victim. Russell saw education as the key to being independent and successful.

Using welfare money to attend the University of Utah, Russell finished first in his class. Sheer determination powered Russell to attend graduate business school at Wharton, after Harvard and Stanford rejected him based on his blindness, where he graduated fifth in this class.

Russell Redenbaugh is an extraordinary example of a life lived to the fullest – founder of a high-ranking investment advisory and research firm, former Silicon Valley CEO, former Civil Rights Commissioner serving 3 U.S. presidents, Jiu Jitsu black belt and 3 time world champion, and a loving husband and father. If Russell had accepted his early narratives of being blind, disabled and dependent none of this would have been possible. Only through the lifelong journey of learning to shift the narratives that held him back did Russell achieve and prosper.

We all live in narratives that expand and limit our opportunities. These narratives produce our circumstances, and they can be SHIFTED!

Through a set of actions and behaviors, Russell demonstrates how he did and you can “Shift Your Narrative.” He believes that declarations are the closest thing we have to magic. They are the announcement of a new possibility and new action. They are always the first step to “Shifting Your Narrative.”

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