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Lensabl is on a mission to keep your favorite frames on your face.

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Optometrists don’t make it easy to buy new lenses for a favorite old pair of glasses or shades. Especially shades! Who even does that? Lens replacements through an optometrist can cost more than a new pair altogether, especially when it comes to sunglasses.

A new startup out of Westwood, Calif. called Lensabl is on a mission to keep your favorite frames on your face. Whether the old lenses are damaged, you need a new prescription or you want to switch to a different tint, the company’s site lets you swap out lenses for a direct replacement or something new.

The Lensabl site asks users to select exactly the kind of lenses they want, including prescription, reading or plain lenses and tints, including a range of colors, polarized, transitional and mirrored lenses. After customizing a pair to your liking, you give Lensabl your prescription data through a form on the site, including details like the strength of each eye and pupillary distance. Users can either manually type in the info or upload a copy of a written prescription from their eye doctor if they’re feeling confused.

One you place your order, the startup sends you boxes that you can use to ship in your frames for a lens replacement. You get one box with a prepaid shipping label for each pair. (Lensabl pays for the shipping and handling.) TechCrunch tested the service, ordering a few pairs at once. It took about two weeks for the vintage frames we sent out to come back with custom lenses that feel like the same quality you’d expect from a brick and mortar optometrist.

The company will work with any shape of frames. They can even replace the trippy, colored lenses of Snap Inc.’s Spectacles if you don’t like them. Replacing them with transitional tinted lenses that are clear in low light and dark in the glaring sun could encourage people who wear the video-capturing Spectacles to use them more consistently, taking “snaps” indoors and outside in equal measures.

Lensabl lets users replace original lenses with any tint they want including mirrored.
Lensabl lets users replace original lenses with any tint they want, including mirrored.

According to Lensabl co-founders Andy Bilinsky and Mike Rahimzadeh, Lensabl quietly started its service in November 2016. The company is getting some attention in the fashion industry. It is working on partnerships with different brands and retailers in eyewear, on and offline, to allow customers to pick a lens all their own when they buy a new pair.

My producer rocking a vintage pair of Lensabl glasses.
TechCrunch’s Felicia Williams rocks vintage frames with Lensabl lenses.

One early partner of Lensabl’s is ChilliBeans, a brick and mortar retailer of non-prescription sunglasses. ChilliBeans is now using Lensabl to sell frames plus prescription lenses from their stores. The startup’s competition is mainly against national optical retailers like Costco Optical or LensCrafters, for example.

Custom lenses from Lensabl cost from $77 to $397 today. For now the company only sells in the U.S. If your prescription is really complicated, like you need bifocals that have amber transitional lenses and are very thin, it costs a bit more than a straightforward clear prescription lens or non-prescription shades.

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Fashion

“Dress Yourself!” By Michele Renee Curtis

“Dress Yourself!” By Michele Renee Curtis

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“Dress Yourself!” By Michele Renee Curtis

Fashion is one form of self-expression that showcases your own individual style.

When you ask yourself, “Why not?” You unlock possibilities?

According to an article on PopSugar.com by Sarah Waslak, the eighteen basic fashion rules for 2018 are here.

Feel free to read the full article at https://www.popsugar.com/fashion/Fashion-Rules-2018-44444971?stream_view=1#photo-44444974.

The two rules this fashion stylist likes are; rule number one you can wear white all year and rule eleven reinvest in an existing piece before you throw it away.
My aunt is a firm believer in going shopping in your own closet before you hit the stores. Buy pieces to highlight, compliment, and change what you have.
Play with colors that highlight your skin tone or your favorite part of the body such as your eyes, legs, or waist.
To learn more about dressing for the office or business visit my blog today at https://evolutioninkblog.wordpress.com/

“Fashion & Communications: What Our Clothes Say First!”
Cynthia Salim, is the founder of Citizens Mark, a new fashion line catered to professional women and their attire the site is https://citizensmark.com/.

I find that we as women are judged by our appearance professionally more than men. If we dress provocative we are perceived as cheap. If we dress classic often that comes across as stand-off-ish.

Every woman has the right to choose her own individual style based on her comfort level and taste.

I believe Citizens Mark clothes are the classic look of professional and tasteful. The quality of the apparel is second to none.

Perception is very prominent in fashion as well as communications. What you say and how you say it must be clear, unique, and deliberate.

Define your brand and how you choose to portray its goals and mission.

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NEW YORK FASHION WEEK’S LINE-UP FOR ‘CHINA DAY’ REVEALED

@TamLawrence @ExposureMagazine

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NEW YORK FASHION WEEK’S LINE-UP FOR ‘CHINA DAY’ REVEALEDv
Ms. Lawrence

Founder of Exposure Magazine

Looking to put Chinese fashion brands on the map, Alibaba’s B2C e-commerce platform Tmall said Thursday it will bring four fashion labels to showcase their designs on the runway during the next month’s “New York Fashion Week: Men’s” event.

Tmall and NYFW: Men’s announced a partnership last September. As part of that agreement, Chinese brands will showcase their new 2018 autumn-winter collections on the runway and at showrooms during the fashion event from Feb. 5-8 in Manhattan. They’ll be showing off their style in front of the approximately 300 fashion editors, retail executives, buyers and the industry’s thought leaders expected to view each presentation.

After rigorous rounds of screening, the four finalists include leading Chinese fashion brand Peacebird, local sportswear giant Li-Ning, individual designer Chen Peng—who recently had his namesake brand’s puffer jacket worn by Lady Gaga—and Hong Kong pop icon Edison Chen’s streetwear brand CLOT.

The brainchild of the Council of Fashion Designers of America (CFDA), NYFW: Men’s this year will feature “Tmall China Day,” an initiative to help Chinese fashion talent break into the international market, which includes designer-buyer matchmaking, e-commerce collaborations and showcases at its fashion week events. CFDA is an invite-only trade association with the membership of over 500 leading American or US-based designers in footwear, apparel and accessories, including fashion industry greats Tom Ford, Diane von Furstenberg, Jill Stuart, Alexander Wang and Tommy Hilfiger.

“China Day allows us to further expand the scope of NYFW: Men’s by showcasing the most exciting Chinese fashion talent to the American fashion community,” said Steven Kolb, president and CEO of CFDA. “The initiative is part of CFDA’s overall strategy to build international ties, which will in turn help us strengthen the impact of American fashion globally.”

clot

Hong Kong-based lifestyle brand CLOT was among the four brands selected to participate in Tmall China Day.

For its part of the collaboration, Tmall advises the selection of China Day candidates for the menswear show and the September womenswear show, NYFW: Women’s.

In October last year, Tmall invited three CFDA brands—Opening Ceremony, Robert Geller and GREY Jason Wu—to participate in its annual “See Now, Buy Now” fashion extravaganza, giving their latest clothing lines first-time exposure to the half-billion Chinese consumers who visit Alibaba’s platforms. For NYFW: Men’s, Tmall plans to use the same model, allowing consumers to instantly purchase some of the outfits as they watch the runway shows streamed on the platform.

“Both sides come from the common goal of promoting exchange between Chinese and American fashion industries. We want to help outstanding Chinese designers gain more recognition in the international fashion community, while also supporting commercial labels to build their brand and expand globally.” said Jessica Liu, president of Tmall Fashion. “On the other hand, we would also like to attract quality U.S. fashion brands and designers to the China market and use Tmall’s assets to help them succeed commercially.”

An official launch event will be held in New York early February in the run-up to NYFW: Men’s, which expects attendance from designers, as well as some of the big names in the judging committee, including Bloomingdale’s fashion director for menswear Justin Berkowitz and vice secretary-general of Shanghai Fashion Week Xiaolei Lv.

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Fashion

Stay True to Yourself and Style: An ‘Aaliyah’ T-shirt Faux Pas

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Aaliyah: (Photo Credit: Eric Johnson)

“I stay true to myself and my style, and I am always pushing myself to be aware of that and be original”

Aaliyah

A few weeks ago, my son Blake and I visited one of his favorite stores, located near his university.  While browsing the store, I noticed Blake staring into the direction of an Aaliyah T-Shirt hanging on full display with prints of a few other artists.  Stopping dead his tracks, as if someone hit a pause button leaving him immobile, he stood with a blank expression on his face.

After the momentary silence, he said, “That’s not right!”  Somewhat taken aback by his sudden change in demeanor because of knowing that he is up on his Aaliyah game, i.e., an authentic Aaliyah fan, I asked him what he meant.  A ‘Selena’ t-shirt was calling my name, but I dared not move in its direction until the Aaliyah t-shirt discussion was over.

My eyes shifted to an image of Tupac—the artwork was just as amazing as the Selena graphic capturing my attention.  Not wanting to dismiss the moment at hand, I moved toward Blake to hear his voice over the music blasting throughout the store.

A college student and model who has walked in numerous fashion shows to include New York Fashion Week, he studies the celebrities that he admires and fact-checks what he sees or reads.  Having been featured in over ten magazines such as The Impression, Amica, Elle Magazine (US), Elle Spain, Harpers Bizarre, Madame, etc., he remains focused on his studies and interest in modeling/fashion.

Being the fashion-conscious person who brings to the industry an immense sense of style with an eye for detail, his annoyance with the photo would become obvious while observing his body language.  Lifting his cell to take more pics of the t-shirt, he shared his frustration and thoughts about the marketing faux pas.  He contended that the t-shirt was a slap in the face to Aaliyah’s loyal fans.

Aaliyah (photo credit/ David LaChapelle) lachappelestudio.com

Listening intently because I value his opinion and reasoning on many levels, throwing out a few questions to gain more clarity on his marketing skills fit the occasion.  My line of questioning bent toward seeing if he was indeed up on his Aaliyah game as well as fashion.  I pressed him on “presentation” and “marketing integrity.”

He had recently told me about one of his marketing classes and the use of the retina in a project that he received extra credit for completing.  Hearing about his visit to one of the high-tech university marketing labs and the use of equipment to test how he responded to images by retina detection peaked interest and curiosity, specifically a retina (eye movement) marketing study detecting excitement or disapproval in changes in retina size.  Blake has volunteered for several studies in his marketing class, which he said should help him in business and the fashion industry.

While holding the shirt in his hands, he said, “Mom, I wouldn’t waste my money on this.”  Feeling the fabric and looking at the tag, he said, “Anyone who knows ‘anything’ about Aaliyah will not purchase this t-shirt either.”

Staring at the shirt in silence—he stood shaking his head before saying; “The shirt is dating the ‘tour’ in [1995], ‘Age Ain’t Nothin’ But a Number,’ using a picture that was likely taken during around the time she released the self-titled album Aaliyah in [2001].  “Whoever is producing these shirts are in it for the money and not for preserving the memory of Aaliyah, he added.”

Aaliyah (1994) Album Cover. Discography: https://www.aaliyah.com/discography/

Aaliyah (2001) Album Cover. Discography:  https://www.aaliyah.com/discography/

Not one to sit in frustration void of using the error as a teachable moment for the manufacturer proactive measures were required.

The next step after alerting the store of the images being incorrect—try to locate the manufacturer by phone or email to address the marketing error. The label will inform most customers of the manufacturer.

Another important step—visit the websites where the shirts are displayed and leave comments on why he would not purchase the shirt.  Marketing integrity matters. The use of credible information displayed on any product most certainly matters because the money that the “customer spends” matters.

Check out the picture of the t-shirt below accompanied by models pulled from the store’s website.

Details from store website:

Throw it back to 1995 with this Aaliyah t-shirt! Long sleeve silhouette features text at the chest + sleeve with a larger photo graphic printed at the back. Finished with rib-knit banding at the crew neck + cuffs.

Blake didn’t purchase the shirt despite being a loyal fan and admirer.   Marketing tip: The manufacturer could sell more shirts with the date removed.  The word about the shirts is out among Aaliyah fans via Aaliyah websites.  Fans most certainly possess “buying power” and the foresight to refuse a “flawed product” contrary to what some manufacturers think.

The following picture of Blake wearing an Aaliyah sweat-shirt depicts one of his favorite images of the late singer, actress, and model.  He wore the shirt to his ‘Microeconomics class’ at his university to later discover that his professor attended “The Detroit School of Arts” with Aaliyah.  A bonding moment for sure with his professor, but not sure if he received any extra credit on his project.  He only laughed when asked about how the discussion on Aaliyah in class broke the ice with his new professor.

New York Fashion Model Blake wearing an Aaliyah sweat-shirt.  (Photo Credit: LeNora Millen).

Aaliyah Dana Haughton was an American singer, actress, and model. She was born in Brooklyn, New York, and raised in Detroit, Michigan.

  • Born: January 16, 1979, Brooklyn, New York City, NY
  • Died: August 25, 2001, Marsh Harbour, Bahamas
  • Video albums: 3
  • Soundtrack albums: 9
  • Compilation albums: 2
  • Studio albums3

On a final note, Blake added, “I know what loyalty means. Preserving the memory and dignity of Aaliyah is reflected in how her true fans honor her memory and her quote featured on the official Aaliyah website.”

 

#SirBlake contributed to this article.

#LeNoraMillen      12-29-17

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