Goals, Perception, and Talent by Michele Renee Curtis
In the world of business there is always the element of change.
As a professional, I see three current challenges in attaining my short and long term goals. Individual goals, the perception of others, and my faith and talent in achieving my goals.
I am a relentless individual. I learned early in life the value and necessity of working for what you want and not relying on anyone other than God’s Grace for your needs and wants, while always having to maintain gainful employment. I knew the value and urgency of always sharpening my communications background and skills.
People think based on their perception of you how you can benefit them and meet their needs. You must take what you offer and apply it to your goals and aspirations.
Never short change yourself, skills, or abilities. Always be yourself no matter how uncomfortable or disheartening the situation. Stand on the truth of GOD’s word not how you feel. As Bishop T.D. Jakes once said, “Show the devil your resume.” Tell him how God moved in the past so he knows he has no control over your future.
I know it is not acceptable to mix faith with business but I believe if you are going to do anything you better have some faith!
In reading the book “Paid to Think” by David Goldsmith I am learning that you must offer something tangible. You must offer more than uniqueness! You must offer the ability to think and to maximize a situation for yourself and others.
You need goals that motivate you. You need to be able to read people. In all honestly you do need talent. More than anything you must have the faith the size of a mustard seed to say this will not stand in my way!
In taking the initiative to improve I learned some very practical ideas about how we as consumers make purchases.
There are five specific areas we as consumers use when making purchases:
Evaluation of alternatives
When the target audience has been decided we then as marketing professionals overcome three problems:
What to say?
How to say it?
Who should say it?
In an April 12, 2017, article in the New York Times Bill Vlasic, stated, “Americans want bigger, faster and more luxurious sport utility vehicles — and automakers are more than happy to fulfill the booming demand.” For the full article feel free to visit the link.
Therefore, they have done their homework in marketing to their target audience.
It has become almost necessary to say you define your message and the best way to convey that message but WHO should say it. Thus, the birth of celebrity endorsements.
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Tire Safety Tips for Winter When Temperatures Drop
The same temperature you can begin to see your breath at 45 F—is also when the all-season tires on your car can start to lose traction and grip.
As temperatures drop, drivers should remember that if you can see your breath, you should think about winter tires. Whether you’re planning a cross-country trek or simply driving to and from work daily, exposing your vehicle’s tires to colder weather could lead to potential trouble on the road.
Snow and ice may be fun to play in, but they make for dangerous driving conditions. Winter tires are built for cold-weather conditions and deliver improved starting, stopping and steering control in temperatures 45 F and below. The difference is the tread compound of winter tires, which stays soft and pliable in colder temperatures for superior traction. Add the tread design of winter tires with thousands of extra gripping edges and you get as much as a 25-50 percent increase in traction over all-season tires.
To help stay safe on the road this winter, the experts on tires and winter driving recommend following these four tire safety tips:
- Get ready now. It is important to replace all four of your vehicle’s all-season tires with winter tires if you regularly drive in temperatures 45 F or below, snow or no snow. Winter tires are made of a softer rubber that allows the tires to stay pliable and maintain better contact with the road through winter weather conditions.
- Don’t forget the wheels. Having a set of wheels specifically for your winter tires can save you money in the long run. Pairing a separate set of wheels with your winter tires can eliminate certain changeover costs and save your everyday wheels from the wear and tear brought on by ice, slush, snow, and salt during the winter months.
- Know your numbers. Check your tire pressure at least once a month to make sure tires are at the appropriate inflation level. Temperature changes affect tire pressure – for every 10 degrees of temperature change, tire air pressure changes 1 pound per square inch. Low tire pressure can lead to decreased steering and braking control, poor gas mileage, excessive tire wear and the possibility of tire failure. Also, don’t forget to check your spare tire.
- Rotate, rotate, rotate. To help increase tread life and smooth out your ride, rotate your tires every 6,000 miles or sooner if irregular or uneven wear develops.
Your safety is important, that’s why drivers should make it a point to beat the rush by getting winter ready before the first snowstorm or cold streak of the season hits.
Photo: Getty Images
Source: Discount Tire
Medicare Takes Aim at Medical Identity Theft: Protecting Seniors From Fraud
Criminals are increasingly targeting people age 65 or older for personal identity theft. In 2014 alone, there were 2.6 million such incidents among seniors, according to the Department of Justice.
A growing offshoot of identity theft is healthcare fraud, which can result when someone unlawfully uses another person’s Medicare number. Medical identity theft can lead to inaccuracies in medical records, which in turn can result in delayed care, denied services and costly false claims.
That’s why Medicare works with the Department of Justice, taking aim squarely at would-be thieves. In the largest law enforcement action against criminals fraudulently targeting the Medicare, Medicaid and Tricare programs, 412 people around the country, including 115 doctors, nurses and other licensed medical professionals, were charged in 2017 with bilking U.S. taxpayers out of $1.3 billion.
New Medicare Card for 2018. (Video Courtesy of YouTube)
The next big fraud-fighting push is well underway — and its focus is protecting the personal information of senior citizens by removing their Social Security numbers from Medicare cards.
People with Medicare don’t need to take any action to get a new Medicare card. Beginning in April 2018, the Centers for Medicare & Medicaid Services (CMS) will mail out newly designed Medicare cards to the 58 million Americans with Medicare. The cards will have a new number that will be unique for each card recipient. This will help protect personal identity and prevent fraud because identity thieves can’t bill Medicare without a valid Medicare number. To help with a seamless transition to the new cards, providers will be able to use secure lookup tools that will support quick access to the new card numbers when needed.
Healthcare fraud drives up costs for everyone, but healthcare consumers can be an effective first line of defense against fraud. Follow these tips to help protect yourself:
- Treat your Medicare number like a credit card.
- When the new card comes in the mail next year, destroy your old card and make sure you bring your new one to your doctors’ appointments.
- Be suspicious of anyone offering early bird discounts, limited time offers or encouraging you to act now for the best deal. That’s an indicator of potential fraud because Medicare plans are forbidden from offering incentives.
- Be skeptical of free gifts, free medical services, discount packages or any offer that sounds too good to be true.
- Only give your Medicare number to doctors, insurers acting on your behalf or trusted people in the community who work with Medicare, like your State Health Insurance Assistance Program (SHIP).
- Report suspected instances of fraud.
- Check your Medicare statements to make sure the charges are accurate.
- Don’t share your Medicare number or other personal information with anyone who contacts you by telephone, email or approaches you in person, unless you’ve given them permission in advance. Medicare will never contact you uninvited and request your Medicare number or other personal information.
- Don’t let anyone borrow or pay to use your Medicare number.
- Don’t allow anyone, except your doctor or other Medicare providers, to review your medical records or recommend services.
- Don’t let anyone persuade you to see a doctor for care or services you don’t need.
- Don’t accept medical supplies from a door-to-door salesman.
Learn more about how you can fight Medicare fraud at Medicare.gov/fraud, or call 1-800-MEDICARE (1-800-633-4227). You can also visit a local SHIP counselor, who can provide free, one-on-one, non-biased Medicare assistance.
With a common sense approach to protecting health information, senior citizens can be effective partners in fighting Medicare fraud.
Source: Centers for Medicare & Medicaid Services
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