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E-Commerce: Naming The Solutions

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The world of e-commerce is filled with fascinating technology and significant possibility. The move from a brick and mortar store to online sales may feel like being exported to a foreign country. You may not understand every issue involved in developing a winning website, but you CAN adapt. The end result may well be a long-term business opportunity derived from a worldwide customer base.

I’d like to touch on just a few of the tools available to online marketers.

Search Engine Optimization (SEO) – This is the use of keywords or phrases that help search engines determine your rankings. This is the most organic approach to online marketing and generally has the most impact on long-term success.

List Building – This technique is used to help you gain email addresses for use in mailing sales material, ezines and other information to customers. This is often achieved through online forms where visitors can sign up to receive free updates from you.

Autoresponders – This technology is used to free you up from having to manually respond to every email that arrives in your inbox. It is also useful as part of the checkout process where a receipt is automatically sent to the customer.

Business Blogging – This technology is useful in putting a human touch to your business correspondence. You can provide timely updates on a blog for customers to review at their convenience.

Ezine Publishing – A publication from your business can provide information and sales presentations in an opt-in email delivery system. This provides the quickest way to reach the most prospects.

Pay Per Click (PPC) Advertising – This strategy is useful in jump-starting your online business, but may not be needed the longer your site is available. Ultimately the goal is to achieve a site ranking significant enough that PPC may not be as needed.

Auctions – By making some of your products and services available through an online auction you can receive a significant return in exposure to your business.

Podcasting – Both audio and video presentations can be delivered by podcast and they have the potential to provide a very human touch to your marketing objectives.

EBooks – This informational marketing tool can be delivered to those who sign up (thus capturing their pertinent information for subsequent mailings) or as a bonus for an online purchase.

Certainly there are many more methods for online marketing, but I hope this list provides encouragement that you can reach your online marketing objectives and there are many tools that can help you achieve your dream.

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Apple Pledges $350 billion Investment in US economy Over Next Five Years

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Apple is about to give the U.S. economy a huge boost in the form of a $350 billion five-year investment. As part of that, it will commit $55 billion this year alone and plans on adding 20,000 new jobs over that time frame. Following in the footsteps of Amazon, it also plans to add a new campus somewhere in the U.S. this year.

There is a lot of news here. Let’s start with the big-picture investment of $350 billion, which Apple says does not include ongoing tax payments, the tax revenues generated from employees’ wages or the sale of Apple products.

It will, however, involve taxes on repatriation of some of Apple’s cash reserves, which are currently in the $256 billion range. It anticipates $38 billion coming from repatriation taxes, but much of it will be capital expenditures on the part of the company.

For starters, there will be $30 billion, which will help fund a number of projects, including building the aforementioned new campus. The plan is for this to initially house technical support for customers. Apple says it will announce the location of this new facility later this year, with a plan to make the building run on 100 percent renewable energy sources.

But wait, it’s not done yet. It will also invest $10 billion of that money in new data centers in the U.S., adding to the seven already in operation or planned. There is a new one coming in Iowa and they broke ground on one in Reno just today, in addition to data centers already in operation in North Carolina, Oregon, Nevada and Arizona. (This number includes co-location facilities not owned and operated by Apple.)

Apple announced that it planned several investments that will contribute more than $350 billion to the United States economy over the next five years. (Photo/NationalTurk).

The company also plans to expand the advanced manufacturing fund it started last spring, from $1 billion to $5 billion. The idea is to bring advanced manufacturing jobs to the heartland and it is already funding projects in Kentucky and rural Texas.

Finally, Apple plans to expand its coding initiatives, helping students and teachers from K-12 and at community colleges across the country learn valuable coding skills.

While there is clearly a large public relations element to this announcement, the amount of money and investment involved from a private company here is just staggering and should help create new jobs, stimulate local economies and help educate students for the next generation of jobs. Hard not to like that.

 

Source:  Techcrunch

@LeNoraMillen      0-18-18

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Amazon Reveals ‘20 Cities’ That Could Be The Home Of Its Next Headquarters

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Amazon has revealed 20 cities that could be the next home of its second North American headquarters, dubbed HQ2.

The candidates, selected out of 238 applicants, will move to the next round of Amazon’s selection process, the company said Thursday. Amazon will make a final decision on the site of its next headquarters this year.

The list of candidates includes Atlanta, Austin, Boston, Chicago, Dallas, Denver, Washington, DC, and Columbus, Ohio.

Amazon said it will work with each city to “dive deeper into their proposals, request additional information, and evaluate the feasibility of a future partnership that can accommodate the company’s hiring plans as well as benefit its employees and the local community.”

Amazon has promised a $5 billion investment and up to 50,000 high-paying jobs to the city that wins its selection process.

“Getting from 238 to 20 was very tough – all the proposals showed tremendous enthusiasm and creativity,” said Holly Sullivan, head of public policy for Amazon. “Through this process, we learned about many new communities across North America that we will consider as locations for future infrastructure investment and job creation.”

Here are all the potential candidates:

  • Atlanta, GA
  • Austin, TX
  • Boston, MA
  • Chicago, IL
  • Columbus, OH
  • Dallas, TX
  • Denver, CO
  • Indianapolis, IN
  • Los Angeles, CA
  • Miami, FL
  • Montgomery County, MD
  • Nashville, TN
  • Newark, NJ
  • New York City, NY
  • Northern Virginia, VA
  • Philadelphia, PA
  • Pittsburgh, PA
  • Raleigh, NC
  • Toronto, ON
  • Washington DC

 

Source: Business Insider

@LeNoraMillen     01-18-18

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Business

Former Heavyweight Champion: Mike Tyson’s 40-arce Marijuana Ranch

Former Heavyweight Champion: Mike Tyson’s 40-arce Marijuana Ranch

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Former Heavyweight Champion: Mike Tyson's 40-arce Marijuana Ranch

 

Exposure Magazine CEO

Former undisputed heavyweight champion of the world, Mike Tyson, and his two business partners plan to open a 40-acre marijuana ranch 60 miles southwest of Death Valley National Park. According to mirror.com Tyson Ranch will allow growers to cultivate their crop and there will also be a cultivation school to help growers get the most out of their strains.

The operating company, Tyson Holistic, will employ mainly veterans and bring much needed jobs to the city it’s in.

 

#MustWeed Mike Tyson Preparing to Revolutionize Marijuana Industry, Breaks G… http://Fortune420.com/News #Cannabis #Stocks & #Crypto

Tyson is a long time believer in the medicinal benefits of marijuana use and with California legalizing recreational use of the plant, his plans to open the ranch are free to move full steam ahead.v

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