By: Toneal M. Jackson
I tell authors this all the time:
“In order to be relevant, people have to know you exist”.
Here are three ways to make sure you have a presence in the literary industry:
Do live events.
Whether expos, festivals, meet & greets, or book signings, one of the best ways for people to know you is to see you. Giving the public an opportunity to interact with you allows them to connect with you. Once rapport is established and they feel they like you as a person, they will buy your book just because they want to show their support.
Have a website.
This is essential. Many times, authors feel they can overlook this step if they have a social media presence. And while that presence is important, it cannot eliminate the need for a website. The reason being is that your social media page doesn’t truly belong to you. If they were to shut down the various media outlets tomorrow, all your information would disappear. However, your website is yours. So, whatever you post belongs to you (provided you keep your hosting payments current!).
Think of it like this – a website is for your book, what your home is to you. It is the address to which you direct interested parties. If you’ve met someone who is unable to support you at a particular time, providing them with your website practically ensures that follow up is sure to occur. And, the best part is that you keep all of the profits (minus transaction fees).
List your book on Amazon.
You may ask, “If I have a website, why do I need to be listed on Amazon?” The answer is very simple: Amazon is a global distribution center. So, the key is to use the two resources to complement one another. The people you come in contact with – direct them to your website. Others who may have heard of you indirectly can find you on Amazon. Even people you don’t know can stumble upon you and “accidentally” become a fan!